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Top 40 under 40
Company/Title: atLarge, Inc., president; S2, co-founder; Le Cafe du Jardin, founder.

New Starts
By the time he was 19, Pallegar was working in the world of Internet-based marketing with the likes of Ford Motor Co., Chrysler, General Motors and other Fortune 500 companies. That changed with a car crash in 2003 that forced him into recovery for nearly a year. For Pallegar, that year gave him perspective.